7 Reasons to Use Facebook for Business
1. Build Long-Term Relationships
Facebook pages are a really great way to centralize information and also engage with your customer base in a one-on-one format. Unlike faster platforms like Twitter, or image-oriented ones like Instagram, Facebook gives you the space to create a more long-term, interactive platform where you or your social media employees can really engage with your customer base.
2. Efficient Channel of Communication
If your company roots itself in this sort of one-to-one engagement with customers, a great way to keep your base active is to pin posts to the top of your timeline. Often times, customers will visit your Facebook page en masse in search of information, to gauge your company’s stance on a particular issue, or because they are interested in learning more about your company in general. A pinned post can serve many needs, from common inquiries to real-time issues, but perhaps its greatest use is to serve as a focused channel for communication. You can answer your customers’ questions, address company-wide issues or purchasing issues, announce sales, and more.
3. Market Research
Facebook Page Insights provides robust analytics capabilities for both free and paid posts. Facebook gathers information on your page viewers so that you can get a better sense of the demographic you’re reaching, which is helpful in determining your best practices and figuring out if you’re targeting the right people for your products. Learning more about your customers’ ages, races, genders, languages, job titles, and educational levels can help you get a deeper understanding of your customers’ needshttp://bit.ly/2OJwq1i, interests, and backgrounds so that you can tailor your posts, tone, and content to appeal to them more specifically.
4. Save Money
Regardless of whether your business is just starting out, or you have a respectable or sizeable following of loyal customers, a Facebook page remains free to set up, making it a great low-cost marketing strategy.
5. Centralize Your Audience
Facebook is also a solid means of centralizing your audience. While a website is crucial to driving business performance and informing both frequent and prospective customers of what your business does, a Facebook page can often serve as a place where you can build your business’s brand and can serve your mission on a more interactive level.
6. Drive Traffic to Your Website
There are many ways that you can generate traffic to your business’s websitethrough Facebook. From ads that direct traffic to landing pages, to linking your blog posts and even putting a link to your website in your “About” section, your Facebook page can serve as a funnel for prospective customers who want to learn more about your business.
7. Keep Up with Trends and Best Practices
When linking blog posts on your page, or pinning each week’s top hit to your timeline, you can start conversations among your customers and followers and get a pulse on their opinions about important topics, such as industry changes, trending topics, brand alterations, or best practices.