By Stephen Pro
Starting a Shopify store for the first time is such a fun experience. It can also be a bit nerve-wracking if you don’t know all the Shopify tricks that allow you to create a better online store. One of the biggest mistakes new store owners make involves over-optimizing the wrong things while forgetting a few of the essentials. In this article, we’ll break down the Shopify tips that’ll help you master the basics while making sure you’re focusing on the right stuff.
1. Remove logos with the draw tool
The easiest way to know the exact color code is to use a Chrome extension like ColorZilla (this is the one I’ve been using for over a year). It allows you to hover over color in a picture and capture the exact color code. You can then use this color code to place in the “Color picker” box where you see the letters “#ffffff.” This lets you remove logos on photos with colored backgrounds.
2. Change pricing from 26.99 to solid 27
Most online retailers who are looking to seem affordable add cents to all their prices. Walmart tends to end their prices with .97, while the average online retailer prices its products with .99 at the end. If you’re trying to position your brand as a bargain, adding cents might help make your brand seem more affordable
3. Add all your policies to the footer
One of the biggest things new store owners forget to do is add policies to their website. Often, when customers browse websites, they want to look at the return policies to ensure that they can get a refund in case products are defective. Policies also add an element of legitimacy to your website. It helps build trust.
4. Update your product inventory monthly
With Oberlo’s one-click product import, people often get a bit eager and add hundreds of products in one go. Heck, even I’ve made the mistake of adding 423 products to my store only to be overwhelmed by the process.
So, let’s slow down a bit.
Focus on adding less than 25 products to your online store on your first day. I know how tempting it is to add them all but you’ll be more likely to succeed if you focus on a smaller batch first.
5. Promote on free channels if you don’t have the budget
Most people who run an online store for the first time want to make money as fast as possible. And so they turn to Facebook Ads so they can hear their first cha-ching. I love the ambition you have. But if you’ve never created a Facebook Ad in your life, your first ad is more likely to result in an oh no!
To make your bank account grow, you need to be careful with how you spend your money.
6. Always test your store’s mobile settings
Before you run your first ad campaign, you need to double-check to see what your website looks like on mobile. For example, when you create an ad, not everyone will view the website on their laptop. Some might see the ad on their phone or tablet.
Sometimes, when looking over your website on a different device you might notice that images aren’t resized properly. By knowing that the model’s face in the picture is cut off, you might choose to crop the picture differently so that it appears in the same format as the desktop version.
7. Install ready-made products on your store
If you’ve just signed up for Shopify or are thinking of signing up for Shopify, you might not know what to sell. Some Shopify store owners sell unique products that they create themselves. Other online retailers purchase bulk inventory at wholesale prices. You can also create print on demand products which allow you to customize your own products. And with Oberlo (that’s us) you can browse millions of products that you can start selling the same day without having to buy inventory.
8. Customize the theme as little as possible
Shopify allows you to customize your theme any way you want. Amazing! But just because you can customize in any way, doesn’t always mean you should. So, if you’re a new entrepreneur one of the Shopify tips I highly recommend you follow is to customize your store as little as possible.
9. Create a text logo
Every article, including some of mine, recommend creating logos. And by all means, you definitely do want a logo. However, most of the time when I look at a new store’s logo, it’s always painfully obvious that the store owner lacks design skills. It’s true, you can use a logo maker to create a logo for you. It helps you design a logo without needing design skills.
These Shopify tips will help you simplify the process of running your online store. By trying out some of these tips on your Shopify store, you’ll be able to build the right foundation to help set you up for success. Your online store doesn’t need to be as big as your competitors on day one.