1. Fine-tuned targeting
Facebook offers a large number of targeting and re-targeting selection so that you can show ads to a narrowly defined audience – demographics, location, behavior, lookalike audience and many more are available.
Facebook Ads Manager makes it easy to handle your social media advertising campaign, with features that are user-friendly to help you set up your ad campaign. With a few clicks, you can run ads on Facebook, Instagram, Audience Network, and Messenger on mobile and desktop.
You can insert a tracking pixel to a page within your website to target your ideal customers with the products they are most interested.
2. Large Mobile Audience
mobile traffic is important because increasing penetration of smartphones and 4G data networks evolve. Many people break up their workday with a glance at their phones for some time social media, giving you access to your mobile audience.
In fact, Facebook has more than 1.74 billion mobile users who access their applications every day, and growing.
3. Extensive Analytics
Facebook also did not skimp on the analysis and reporting on the performance of the ads. Instead of struggling to see your conversion rates and other social metrics, you have laid out clearly in front of you.
When managing a Facebook page, you can access this data through the “insight”. There, you are provided with a weekly metrics such as your reach, such as pages, postings engagement, and post your best performance. You can also measure your page against your competitors to see how you fit in.
This data visibility helps you adjust your campaigns as needed, instead of finding out it is not effective after the fact.
4. Increased Brand Awareness
Facebook users check their newsfeed several times per day, giving the audience favored repeated exposure for your ad.
Even if they do not click at the start, the visibility of your ads continue to help you build trust, and also create opportunities for targeting in the future.
5. To Top Trending Click-Through Rates
Facebook ad CTR continues to increase as Facebook increases advertising tools and businesses learn how to use it properly. With the continuous improvement at the end of the targeting and creative, you can dial in to the exact audience you are looking to achieve. It also provides creative freedom some types of ads to choose from and present to customers.
The average click-through rate (CTR) on Facebook advertising in all industries was 0.90%.
Want to dive into Facebook advertising for your business or your clients, but not sure where to start? Schedule a demo to learn more about our advertising solutions in MatchCraft Advantages Facebook Platform.