Profile Photo

Growth Hacking

  • Public Group
  • 1 day, 9 hours ago
  • 11


  • 275


What is growth hacking in digital marketing?

Earn Like A Pro Forums Growth Hacking What is growth hacking in digital marketing?

4 voices
3 replies
  • Author
  • #51195
    Joshua Abimbola

    What is growth hacking in digital marketing?

    You must be logged in to view attached files.

    Growth hacking
    Growth hacking is a marketing strategy that uses rapid experimentation across various channels and product development paths in order to determine the most effective way to scale and grow a business. Unlike conventional marketing, growth hacking focuses on goals, results and profitability, not on processes, so it doesn’t always follow a methodology.

    A growth hacker is less worried about the steps that should be taken or tools that should be used, and more interested in using analytical thinking for identifying growth opportunities. Growth hacking is often adopted by startups and companies who want to gain exposure and grow their revenues and customer bases rapidly while using low-cost solutions and keeping the cost per customer acquisition at a minimum.

    A combination of methods can be used by growth hackers to achieve goals: viral marketing, social media, targeted advertising, reverse engineering, SEO, e-mail marketing, as well as content marketing, analytics, A/B testing, conversion rate optimization and many others.


    Growth hacking is a relatively new term in the world of online marketing. But what does it mean? And how does it work?
    Growth Hacking is a mindset more than a marketing tool. Growth hackers are not the same as Marketers.
    According to me, it is the future of all internet products. It is about creating strategies to scale up and scale up fast.
    Discover everything you need to know about growth hacking; what it is and how you can adapt and implement growth hacks to benefit any digital strategy
    Growth hacking is a term coined by Sean Ellis in 2010 to differentiate between digital marketers and growth hackers. A growth hacker works across various areas of a business- the marketing funnel, sales segments, product development, etc in order to maximize the growth of a business.

    You must be logged in to view attached files.

    growth hacking
    Growth hacking is the strategy of leveraging experimentation across marketing channels to achieve swift business growth. Though there are no boundaries to the methods that a growth hacker employs, many of their strategies are carried out using digital marketing channels such as social media or influencer marketing.

    Infamous for his successful growth-based strategies that launched brands such as Dropbox, Eventbrite, and LogMeIn, Sean Ellis is credited with coining the term “growth hacking” in 2010. The term was born from a need to better describe the unique role that growth hackers played in the marketing strategies at the companies they worked for. Additionally, businesses needed a label in order to recruit effectively for this specialized position.

    Whereas tactics from standard disciplines, such as search engine optimization (SEO) or search engine marketing (SEM), can provide implementations that assist a growth hacking strategy, growth hacking is not limited to one specific channel. SEO or SEM strategists might focus on implementing a channel-specific strategy that improves a subset of preselected key performance indicators (KPIs). However, the growth hacker’s sole focus is on increasing and sustaining a business’ users and engagement.

topic tags

You must be logged in to reply to this topic.

User Groups


Not recently active