How Affiliate Link Promotion Help Your Business

Affiliate marketing is one of the best ways bloggers can turn their content into a passive income stream. And by joining a high paying affiliate program and maximizing the effectiveness of your affiliate links, you will generate more revenue from every click.

Affiliate marketing accounts for 15 percent of all revenue generated from digital media online and is projected to grow 10 percent.

So, how do you enter the world of affiliate marketing, use affiliate links to your advantage, and generate steady revenue from your blog?

In this guide, you’ll learn how to acquire affiliate links, use the best tactics for promoting your links and driving website traffic, and become a successful affiliate marketing blogger.

WHAT ARE AFFILIATE LINKS?

Affiliate links are exclusive URLs used to track the traffic sent from your website to the advertiser’s website. Each affiliate marketer has their own individualized URLs, which contain specific identifiers such as a randomized series of numbers and letters, your username, or other means of identification.

When a website visitor clicks your affiliate links, a record is sent to the affiliate program to track your metrics such as clicks, sales, and commissions. You will typically only earn a commission if the visitor makes a purchase, but you may get paid for leads as well.

In addition to your individualized ID in the URL, affiliate programs also use cookies to track activity. When a reader clicks on your affiliate links, a small file known as a cookie is placed onto their computer. This cookie then records the user’s actions and credits your affiliate account with the sale if a product is purchased within a cookie duration window (typically 30-90 days).

. JOIN AN AFFILIATE NETWORK AND AFFILIATE PROGRAMS

There are numerous affiliate programs available to publishers and website owners. Do your research and see which programs are aligned with your marketing goals, content topics, and interests. A few of the top programs include:

. AFFILIATE WEBSITE REVIEWS

Just as you were researching affiliate marketing programs to join, you should deeply understand the companies that you’re promoting and the tools or products they offer.

Use this opportunity (and include your affiliate links) to write honest reviews about the products you’re promoting. Your first focus should be on keyword research and including headings that best match a searcher’s intent when researching the product you’re promoting.

In these reviews, provide in-depth information about everything a potential customer would need to know, such as:

  • How to get set up or buy the product.
  • The top pros and cons for using the product.
  • Examples of others who have been successful with the product.
  • Tips to be successful with the product that your audience can use.

While you are using these reviews to generate clicks on your affiliate links, it is important to be objective, fair, and transparent with your content.

 DEEP PRODUCT TUTORIALS

On top of developing reviews of the products themselves, you can also promote affiliate links by creating in-depth product tutorials. This is similar to reviews, but you’re taking a deep dive into “how-to” focused content. For instance, if you join the Amazon Associates affiliate program, select products you have experience with and write content around:

  • How to use the product.
  • How to order the product.
  • The pros and cons of the product.
  • Where to find the product.
  • Insider product tips.

 AFFILIATE BANNERS

In addition to text links in your blog content, affiliate programs also provide links in the form of affiliate banners. You can place these clickable banners in several places on your website, such as:

  • The sidebar of your blog.
  • The header and footer of your website.
  • Embedded in blog content.
  • In email marketing messages.

To use affiliate banners, first check to see if your respective affiliate program offers this capability. Then, copy and paste the provided HTML into the desired spot on your website.

Telling your unique story, then eventually provide information that will help them most. Affiliate revenue is secondary to helping your readers.

 RESOURCES OR TOOLS PAGES

To produce ongoing and passive revenue from your affiliate links, you need to position yourself as an authority or thought leader on particular topics.

As part of your marketing strategy, create a Resources page on your website highlighting the top tools and products your recommend. On this page, list and discuss the products you regularly use and recommend – and you can’t fake this. You must authentically use the products on your resource page and love them so that you know your readers will benefit from their use.

 INSIDE OF DIGITAL PRODUCTS

As you grow your website and following, you can also begin to create and provide exclusive digital products such as eBooks and online courses to your audience. Naturally, these digital products provide perfect opportunities to embed your affiliate links inside.

Be sure to include these links organically into your content. Your digital products should not feel like sales material, but rather moments for readers to learn more about a particular topic.

 PROMOTING AFFILIATE LINKS ON FACEBOOK

Another place to distribute your affiliate links is on Facebook via your personal profile or a Business page.

Make sure you are not spamming your followers’ Facebook feeds with affiliate link posts. Your goal is to convince someone to click on your affiliate links and make a purchase. Do so by posting entertaining, educational, and intriguing content which happens to include affiliate links.

 INSTAGRAM AFFILIATE LINKS

Much like promoting affiliate links on Facebook, you can also generate affiliate traffic from your Instagram posts. However, Instagram has one major exception: Instagram posts are not clickable.

Instead, you must drive fans to your bio to click on a link.

A workaround to this problem is to include links in Instagram Stories. Once you gain more than 10k followers, you can add links to your Instagram Stories content.

If selling on Instagram is a priority, make it a point to first build a loyal audience. These loyal followers will be more likely to click on your affiliate links, whether in the bio or Instagram Stories, and engage with your content.

TWITTER AFFILIATE LINKS

Using affiliate links on Twitter involves a bit of wordplay. Since you only have 280 characters to convince someone to click on your affiliate link, you need to be creative. Experiment with different styles of copywriting and see which method drives the most affiliate link clicks.

You can also pair your social media copy and links with an image or video to create more intriguing content for your target audience.

However, most affiliate marketers use Twitter to generate traffic to their website and blog content. From there, they use other tactics we’ve reviewed to entice users to click on the embedded affiliate links.

The affiliate marketing landscape is always changing and bloggers need to keep up with the trends to maximize their blog monetization. In 2019, use these five tips for continued affiliate marketing success.

Not only does an affiliate link cloaking tool make tracking and managing your links a breeze, but it also presents your links in a professional, branded manner.

PROMOTE MULTIPLE AFFILIATE PRODUCTS

As an affiliate marketer, there’s no limit to the number of products and advertisers you can promote. If you run a travel blog, you can promote everything from airline affiliate programs to luggage companies, travel gear, hotels, and more.

And, if you decide to diversify your content even more, be sure to group content into categories. For instance, if you run a fashion blog, you can join affiliate programs for makeup, clothing, and accessories. Create multiple forms of content for each category and silo them into specific sections of your site.

This ensures your content is easily found and you have several revenue streams at the same time.

DIVERSIFY YOUR AFFILIATE LINK PLACEMENT

Today, we’ve reviewed various places to promote your affiliate links. It’s in your best interest to diversify where you use your links to maximize revenue.

  • Blog content and reviews.
  • Product tutorials.
  • YouTube videos.
  • Banner ads.
  • Social media posts.
  • Email marketing messages.
  • Digital products (i.e. eBooks, online courses).

Your possibilities are endless. Why limit yourself?

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