To promote your post on Instagram, start by sharing your featured image. Then over the following days and weeks, share other images from your blog post gallery to use different visuals to promote it. Cross-promoting your content on social media can help drive traffic to your blog. Many businesses choose to use their Instagram for strictly branding purposes. By providing your followers with helpful tips and relevant advice about your industry
On Instagram people feel more comfortable interacting with brands than they do on Facebook, which means they’re more likely to like a photo or leave you a comment. Fans of your work can talk to each other, and ask you questions, right from Instagram. This sort of direct conversation is super helpful because it builds rapport with your audience, and builds the community around your blog. Engaging with your most loyal fans turns them into super-fans, people more likely to share your latest blog post with a friend. People that follow you on Instagram are already interested in what you have to say, so the traffic you get from Instagram will be much more valuable than many other traffic sources. Instagram bloggers monetize their blogs in different ways, but the most common is through referral links. For example, a fashion blogger might work with a company like Nordstrom and earn a commission on every customer they send their way. To determine if Instagram is the right social platform for promoting your blog, first, you’ll need to identify your target reader. When you take your fans and followers behind the scenes of your blog or online business, some amazing things can happen.
Not only do you add that all-important ‘human-element’ to your brand, but this strategy can also help you gain trust and loyalty from your followers.
Some people use a lot of social networks, while others just use one or two. Your task is to figure out who your target reader and what social network that the reader prefers.