A letterhead is one of the most important printing collaterals in any business. More than just a means of correspondence, it is also a physical representation of your company. It can say a great deal about your brand image and is an essential part of your Company’s sales and marketing communications strategy. In addition, a well-designed letterhead lends to credibility and is a great means of displaying professionalism.
Writing letters is still a main part of business communication. A well designed letterhead can make your brand come across professionally and give the best first impression possible. People now are designing and using letterheads for their own personal use and not just at work. Many people now will use their on-line editing programmes to come up with a simple but effective design.
Finding letterhead designs that catch your breath, is pretty hard, especially when you need something top notch to see in order to have some guidelines for your project. Many companies have designers, in-house, to do their branding or imaging and a lot of people will use a specialist design agency to do all of this for them.
A letterhead, by definition, is a heading on the topmost sheet of your business paper. It carries your company name, address, contact details, and logo. It is meant to be used for all the documents and letters you create and send in your business.
Letterheads are important because of their wide range of uses. As they have been around for a long time now, they are used as a means to communicate in the business world. The following are some of the documents that use letterheads:
Notices to the public or to certain individuals and groups
Invoices and letters to your customers
Job letters to aspiring employees
Letterheads are also used in documents inside your businesses. They are used for the following:
Cover letters for your company’s proposals and presentations
Minutes of meetings
Internal communication between departments
More importantly, letters are used to communicate to authorities and other institutions of note, such as banks and local, state, and federal government agencies. These institutions rely on your document’s credibility, which is communicated best through your letterheads.
Lastly, letterheads can also be used for your business’s website. Especially nowadays, the best and fastest way to communicate anything is through online communication. A business website with a good letterhead instantly attracts your customers online.
Now that we have discussed where letterheads are used, let us now discuss how it can be used. As mentioned earlier, letterheads bear your company’s name, logo, and other pertinent information for all the documents above. You could use pre-printed stationery or other specialty papers, but these often turn out to be more expensive, and require more effort.
As such, it’s much easier to have your own letterhead template in your word processing software for all your documents. This way, you can easily make your documents formal and authentic.
What makes using letterhead templates better than using pre-printed ones is that you can send them electronically to your recipients right away! Going paperless will not only help save the environment but also makes communication faster.
The importance of a letterhead
With the constantly increasing number of businesses in the country, you have to make your company memorable for the market. Australia now has over 2 million active businesses, and your company is just one of them. Clients and customers will opt for the memorable business, and a letterhead is one of the important graphic representations of your company.
Thus, letterheads should be given as much detail and attention as your company logo and signage. It is quite important to any kind of business, whether you are in the service or product industry, as all businesses will produce a formal letter at some point. Do not let these letters alter your credibility and your chance to stand out in the industry.
WHY DO COMPANIES USE LETTERHEADS
It represents a company and can impart a first impression to its potential customers. … It is important that all company stationery matches, as this will do much to reinforce not only the corporate image, but also what your business stands for.
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