Everyone dreams of steady income.
That’s the dream, right? To be able to sit back, relax, and watch as your business rakes in the dough.
Unfortunately, that’s rarely how it happens.
I don’t know about you, but I sometimes feel like a workaholic.
Don’t get me wrong. For me, work is like play. I love it.
That’s why a 15-hour workday is fun. If I were on the cover of 4-Hour Workweek laying on a hammock between two palm trees, I would go crazy!.
And the fact of life is this — work takes a lot of time!.
I’ve heard from so many entrepreneurs who were surprised at how much time it takes to run a business and get it off the ground.
I think that’s because the Internet has made it easy to start a business. But it hasn’t made it easier to sustain a business.
That being said, it is true that you can spend just a little time on a business that brings in a nice, consistent income.
In fact, it’s possible to spend just an hour a day and build a successful business.
But you have to do the right things. Otherwise, you’ll waste your time.
I’ve been doing online marketing for over a decade, and unfortunately, I’ve wasted a lot of time over the years.
I had to learn almost everything on my own, including how to spend less time doing marketing and administrative tasks.
Today, I want to share with you some of my best tips to help you do super effective marketing, and it just takes an hour a day. (Seriously!).
It won’t be easy, and it’ll require dedication, but I’m confident you can use it right away to improve your business and spend less time on marketing.
These are 7 Actionable Tactics to Drive More Saleso generate traffic and sales to your ecommerce site.
1. Upsell your products
Most of us have heard some variation of the famous, “Would you like to supersize your order?” It’s an example of upselling, or the approach of selling a slightly more premium product than the one the customer was originally considering.
2. Integrate Instagram
With over 500 million daily active users, Instagram is one of the fastest growing social apps around, connecting consumers, influencers, and brands.
3. Reduce abandoned carts
Harsh truth: You’re losing money every time a visitor abandons their cart without purchasing.
This phenomenon is well-studied. Visitors add items to their carts, but abandon their carts during the checkout process.
4. Launch a Facebook store
Although Facebook has undergone a number of changes, it remains a viable platform for social media and ecommerce marketing.
5. Capture more email subscribers
There are too many tweets and Facebook posts for us to keep up with, and email can offer a more intimate interaction. People are still more protective of messages sent to their personal inboxes versus their social feeds. Plus, email gives you the space to say things that can’t fit into a social media post.
6. Improve your email campaigns
It’s not enough to simply capture a bunch of email addresses. You then need to send regular, valuable emails for the channel to be an effective ecommerce marketing activity.
7. Make it easy for your customers to get what they want
If your store is poorly designed, then you’re losing customers. But what exactly does a poorly designed store look like?
8. Think local
Brick-and-mortar businesses aren’t the only ones who can jump on the local movement. Online retailers can also take a local approach to their ecommerce marketing tactics to increase online sales.
8. Optimize for mobile
By 2021, more than half of all online shopping is expected to happen on mobile devices, according to Statista. Optimizing your store for mobile means more than having a responsive design. It means you’re designing your site with mobile visitors in mind from start to finish.
9. Reward your loyal customers
You choose how to reward customers, how frequently and for what actions. For instance, you might have a point-based program, which has its own point-based currency that can be redeemed for discounts, free shipping or free gifts.
10. Send wishlist reminder emails
One final type of email to add to your list of ecommerce marketing ideas: the wishlist reminder email. The wishlist reminder email is closely related to the abandoned cart email. Both are designed to convince shoppers to take the final step in purchasing the products they have shown intent to buy.