What Are The Types of SEO Techniques You Can Employ?
White Hat SEO
Quite clear from the name itself that White hat SEO refers to the most legitimate practices adhered by the marketers to gain higher rankings in the search engine result pages.
The most commonly practised white hat SEO techniques are publishing quality content on the website, HTML optimization and restructuring of the website, link acquisition campaigns supported by quality content along with manual research and outreach.
The practices listed under the White Hat SEO techniques may be slow in giving results but the results-driven are much more lasting in their approach.
Black Hat SEO
Black hat SEO includes the practices that aim at finding weaknesses and loopholes in Google’s algorithms in order to rank higher in the search engine result pages.
These practices are against the guidelines provided by Google and overall Google’s algorithms. Thus, the practices under the label Black hat SEO are considered to be illegitimate.
The most common black hat SEO techniques include spam links, keyword stuffing, cloaking, hidden text, and hidden links. These practices aim at misleading the users and redirecting to the sites they didn’t vouch for.
Gray Hat SEO
Apart from a Black Hat SEO And White Hat SEO, there exists Gray Hat SEO as well that includes bits from both white and black hat SEO. The Gray Hat SEO mainly came into practice because of the pressure from the clients to receive results they have been paying for.