5 Reasons Why SEO Is Important For Businesses
1. Optimal User Experience
SEO is ultimately about providing the user with the friendliest, fastest, best experience possible. A search engine wants to provide the user with what they are looking for, and when it can do that, both parties are happy. A happy visitor will become a returning visitor.
2. Optimal Reach
People unconsciously trust search engine results. If Google places Dave’s Donuts in the top spot of a search, then it must have earned that place and it must be good. User then tells all his friends on Facebook and Twitter that he’s going to Dave’s and he invites them, leaving the link for them to click as well. The laws of multiplication can work pretty fast, and before you know it, a dozen hungry teens show up at Dave’s Donuts! Why? Because the search engine matched everything perfectly, and it all pointed to Dave’s.
3. Optimal Potential for Conversion
Internet marketing, including SEO, attracts people who are already looking for your product or service. You don’t have to scream, dance, or wear cool clothes to gain an audience; they are already convinced of their need which is why they went searching in the first place. No bold print ad placed front and center on the magazine page is required. You just have to present yourself in one of those top 5 results and – voila! They were looking for you and you showed up right on time! You still have to convince them that you are the better company to purchase from, but half the battle is over. Once they come to your website, if you have invested the same tedious work to optimize the user’s experience with you by providing the content they seek, then you are well on your way to gaining a new customer.
4. Optimal Exposure for Brand Awareness
As stated in point #2, people unconsciously trust search engine results. If Dave’s Donuts is #1, then Dave’s serves the best donuts. But most users do not just run over to Dave’s the next hour and buy a dozen donuts (unless they are local teenagers)! They do, however, file it somewhere or bookmark it. They go clicking around the world numerous times before making a final decision. If your website is employing top notch SEO services, how often might that user come across your company name while conducting his search? What if your company came up 3 of the 5 times they searched for that desired product? Next thing you know, they have clicked through to your website.
5. Optimal Insight into Your Customers
If your website is properly optimized, it will increase your search engine visibility, usability, and credibility, all of which increase traffic to your site. Now that you are enjoying higher numbers of visitors, Google Analytics (which every website should have set up) can track valuable information about your visitors. Find out what browser they use, what key words, the technology they use, their geographical location, the days and times they are most active, how much time they spent on a page…on and on. This information will help you discover your target market, hone your advertising, and determine strategies based on facts rather than just educated guesses. The better you know your customers, the better product or service you can provide, the higher the ROI.
6. Brand Building
Undoubtedly, SEO is of great importance for the technical side of a brand’s online presence, however, it is still a fact that SEO also has its foundation in marketing. One of the main focus of SEO is in content creation and marketing – which strongly relates to having success in organic searches. SEOs make it a point to understand their audience, research what the latest trends are, know what their audience regularly looks for, and finally write content that caters to their audience’s niche.
7. Long-Term Success
The importance of ranking highly for a keyword that is known to have average to high search volume is undeniable for any business. This is due to the constant traffic that your website receives as long as they retain the position they have on the first page of the search results. However, this is hard because it requires a lot of effort and time to achieve the results that you want.
8. It Works Well With Others
Like most other marketing techniques, SEO doesn’t exist in a vacuum and it doesn’t work by itself.
Think of digital marketing as a cake. Wait! Hear me out! This makes more sense than it seems.
SEO isn’t the whole cake but it is an important ingredient. A vital ingredient even.
Let’s say it’s the batter for the cake. Sure you can ake this batter and it would taste nice and essentially do what a cake is supposed to do. But can you do more? What about the icing? The sprinkles? The candles?