I will manage and optimize your youtube ads
FIRST OF ALL,LET US DISCUSS ABOUT YOUTUBE ADS
In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube — especially across mobile devices, where 50% of YouTube views take place. Among the changes it rolled out, possibly the biggest announcement was that advertisers will soon be able to target viewers based on their Google search history, in addition to their viewing behaviors YouTube was already targeting.
Marketers can now target ads at people who recently searched for a certain product or service to target the video ads they’ll be served on the platform. If the content of a video ad is closely related to a search the viewer has been researching, they might be more likely to watch the entire ad or click through the ad to the website.
Keywords are relatively less expensive to target on YouTube than in traditional Google Search: Views cost an average of $0.06 per click on YouTube, compared to the average Google Search cost per click, which is estimated to be between $1-2. When YouTube targeting includes search history, it may be a more cost-effective way to target your audience with a more engaging form of content — video.
The 3 Types of YouTube Video Ads
There are three key types of video ads in which you can invest on YouTube: TrueView, Preroll, and Bumpers.
1. TrueView Ads
TrueView ads are the standard video ad type on YouTube. Advertisers only pay for TrueView ads when viewers watch or interact with their ad (for example, by clicking on a call-to-action), and videos can be easily customized to share a variety of content.
Advertisers only pay when a user watches the ad for at least 30 seconds or until the end of the video or if the viewer takes an action, such as clicking on a call-to-action. YouTube requires that skippable TrueView ads be between 12 seconds and 6 minutes in length, and that non-skippable TrueView ads be 15-20 seconds in length.
There are two types of TrueView ads with which you can optimize your YouTube channel:
Video Discovery Ads (Previously Named In-Display Ads)
Video discovery YouTube ads show up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages.
These ads appeared after performing a YouTube search:
This display ad appears as a related video on the right-hand video sidebar:
Once a user clicks on the ad, the destination video page features a spot on the right-hand column where a companion banner display ad will appear.
TrueView in-stream ads play before someone watches the video they’ve selected on YouTube. Viewers sometimes have the option to skip the ad after watching it for five seconds. You can also make them play anywhere in the Google Display Network (GDN) — or sites that purchased Google video ad space.
In-stream ads let marketers customize video ads with different CTAs and overlay text, as highlighted in the skippable in-stream ad example below from Grammarly.
Here’s what another skippable in-stream ad from Wix looks like. In this example, there’s another CTA from Wix on top of the right-hand video menu display:
What TrueView Videos Can Include
TrueView video campaigns can include people, dialogue, and music that was retrieved with permission — or is considered royalty-free. However, it’s best not to run a standard promotional commercial. Because these videos can be skipped, you need to give your audience a reason to keep watching, and product plugs historically don’t get the views you might expect.
Instead, tell a story with the time you have in this video. People love seeing case studies of those who faced a struggle that they can empathize with. It’s a source of entertainment that makes your brand memorable and less tempting to skip.
With TrueView ads, advertisers can gain a ton of information about the performance of their ads for optimization and testing purposes.
Using AdWords, YouTube account managers can collect data on an ad’s completed views, partial views, if the video drives channel subscriptions, clickthrough rates on CTAs, views sourced from a user sharing the content, and views on the brand’s other content that can be attributed to a person initially viewing a video ad.
These actions help advertisers better understand the full value of their video ad spend and where to allocate budget to increase results.
2. Preroll Ads
Some in-stream ads are non-skippable and can play before, mid-roll, or after the main video. These are called Preroll ads, and they can be 15 to 20 seconds in duration.
Here’s an example of a non-skippable video ad before the main content on YouTube:
What Preroll Videos Can Include
Preroll ads give you just as much freedom as TrueView ads in their allotted content. You can include people, dialogue, audio, and more elements that you find best represent your brand in 15 to 20 seconds.
Because preroll ads can’t be skipped, these videos are best created with a call-to-action (CTA) so you can optimize the attention you do have from the viewer. In other words, encourage viewers to click on your ad and receive something in return. Perhaps you’ve released a new product or promoting a major event this season and are looking for signups — use this preroll ad to get those clicks.
Keep in mind YouTube sells Preroll video space on a pay-per-click (PPC) basis. Make the click worth it.
Bumpers are the third and shortest type of YouTube video ad available to you. At just six seconds per bumper, these ad spots play before a viewer’s chosen video.
Bumper video ads obviously can’t tell a good-enough story in just six seconds, but they make terrific complements to larger video campaigns on a new product launch or event. Just be sure to use this six seconds wisely, and include only the components of your brand you want your audience to remember.
Are you looking for someone expert in YouTube Ads?
We are the ad agency you are looking for. We have been doing YT Ads for more than 4 years
We are 100% Multilingual (Spanish,English,French and Portuguese) and we speak basic German.
WHAT ARE WE GOING TO DO FOR YOU?
- We will do an advance keyword research
- We will add all the keywords
- We will optimize the keywords to eliminate the ones that are not working and add new ones
- We will set up the conversion tags to track every conversion in your website
- We can create Re-marketing campaigns
- We will target the ads to an appropriate audience (Age, Gender, Likes, among others)
- We will work to keep your CPV (Cost Per View) as low as possible
- We will do In-Stream or Discovery Ads depending on your goal.
- We will help you with your YT marketing strategy and global Marketing Strategy.
We have the experience and the desire to work with you and help you take your business to the next level.