1. Target your mail to the appropriate recipient
most email marketing campaigns fail not work because the sender of each e-mail recipient to be treated the same. People who love blue wallpaper got the blanket email featuring the green wallpaper. While the people who like green wallpaper happy, the rest of the email recipients alienated. Do not make the same mistake. Collect as much data as you can, from the geographical location of the customer’s purchasing habits. Studying the data and divide your list accordingly. If you have a group of people who love the kind of services you offer and other groups that do not care, strategize accordingly.
2. Personalize your email
Call your customers by name in the email if you can. Send your email from the same address every time. The more personal you can get, the easier it is to build trust. You will also have a better chance of your emails opened and read.
3. Keep your simple layout
Do not overload your layout with flashy graphics, large fonts and other items in-your-face. Keep your layout clean and simple. your layout should look professional and easy to navigate. An overly busy layout will turn your receiver off and send email promotions or newsletters right into the trash file.
4. Do not overload on copy
It’s tempting to use three paragraphs to describe the product you truly love and think your customers need love too. But do not do it. Use small paragraphs and economic language to meet the short time frame of your customers have to go through all their emails. If you have something you want to expand, a link to the rest of the story via a landing page on your site.
5. Include a call to action
What is the purpose of sending e-mail touting a product if you do not ask your customers to do something outside of the display? your call to action can do many things: ask the customer to click on a link, ask the customer to fill out a survey, asking customers to make a purchase. Any call to action you choose, make sure you actually have one in the email you send.
6. Create an interesting subject line
Your subject line will make or break whether customers open emails or delete them. Conducting due diligence. Coming up with an honest, interesting subject lines intended to attract the attention of your customers. Avoid hot-button words and phrases like “make money” and “get cash”. Go to the offending subject line receiver curiosity, but to tell the truth at the same time.