Twitter marketing

How to Use Twitter to Grow Your Business, Traffic and Sales

Social media is skyrocketing…

Nobody can deny the importance of social media in today’s society. 

Brands must be on there to make an impact. Usage is increasing by the day.

Did you know that 2 billion of the 7 billion people in the world use social media?

Can you risk ignoring it in your business?

No, you can’t.

A prominent social media presence will work wonders for your business.

This content about usefulness of twitter first appear on search engine journal

Let’s get into 13 ways to use Twitter to grow your business, traffic and sales.

1. Implement Twitter Cards

You can set up your website to make sure that when people share your posts, the image shows up in the tweets they send. 

2. Build Your Twitter Followers

If your Twitter followers are engaged and well targeted, increasing their number can benefit your business.

3. Identify Influencers and Engage with Them

When you engage with influencers — you’re creating the opportunity to gain more followers, more engagement and more traffic to your website.

4. Use Twitter Lists to Manage Your Contacts

As you follow higher numbers of people, your timeline might feel overwhelming.

5. Use Twitter Ads to Target Your Email List

Your email list is made up of people who have chosen to hear more from you, so they are great people to target with your ads.

6. Use the Right Hashtags

Did you know that tweets containing 1 or 2 hashtags have 21% 11. Use Great Headlines

  1. Research Your Competitors’ Audiences

Do you want to find out who your competitors are engaging with on Twitter? Do you want to connect with new people? Those who others in your field are already interacting with?

8. Monitor Twitter for Keyword Mentions

Tools like Hootsuite and TweetDeck let users set up search columns so any mention of a particular word or phrase is immediately highlighted.

9. Setup UTM Tracking

UTM tracking is adding on additional info to links you share so you can track where people clicked on them and what happened after they clicked.

10. Use Your Pinned Tweet

Twitter allows you to pin one tweet at the top of your timeline. When anybody looks at their profile, they see that tweet first.

11. Use Great Headlines

We see so many tweets when we check our Twitter timelines… how do we choose which ones to click on?Often, it’s the ones with the most compelling headlines that get us to take action.

12. Use Twitter Analytics to Analyze and Optimize

Twitter Analytics (and other analytics tools) let you see how many views and how much engagement your tweets get.

13. The Power of PRISM

Building an online business is tough. It takes a lot of hard work. Some businesses struggle to even make a profit.

We created a framework called PRISM, which is designed to help businesses build sales online, step by step. 

Final Thoughts

I hope now you have a better understanding about how to use Twitter to grow your business, traffic and sales.

All the Twitter tips in this article will help you to make your way through the PRISM framework and increase the profitability of your brand.

You’ll also boost your follower numbers and increase your targeted engagement.

If you’d like to dig deeper into getting leads on Twitter, click over to Advanced Strategies to build your business  on Twitter.